20 Reasons this Blog Sucks


I read a blog post today by a blogger that I have a lot of respect for.

The headline of the post was 20 Warning Signs That Your Content Sucks.

Number 2 struck a nerve:

2. Your posts read like journal entries

Not too long ago, most people used their blog as a sort of online journal, where people took a few minutes every day to write down their thoughts. But blogs have evolved beyond that. Now they’re more like online magazines, with highly polished content.

If your posts look more like “Dear Diary” than a magazine you would see at the newsstand, you’ve probably got a problem.

The problem isn’t that your posts read like “Dear Diary” entries. The problem is your posts read like shitty magazine articles.

I’ll admit, I’m probably a bit more jaded than most, having lived and breathed the Internet for the last 5 or so years. But the way I see it, I can read a thousand crappy blog posts on how to write better content for my blog. But I can count on one hand the number of blogs I can go to read something that truly impacts my daily thought process—and those blogs are more “Dear Diary” than People Magazine. And that’s the point. It’s somebody writing about what they know best—their life and what goes on in it. Your life is about the only thing you really can know for sure. And it’s not just a knowledge exchange. It’s about your opinion, your experience. It’s your story. It’s what I try to write about, and what I always encourage others to write about. We’re not journalists. We’re bloggers with half-ass opinions about everything from our jobs to what we ate for dinner yesterday.

The only thing we have in this world is our own stories. And nobody will ever be able to tell your own story the way you tell it.

So get on with it. Write your shitty “Dear Diary” posts.

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1 Comment

  • Reply Larry June 29, 2011 at 10:18 pm

    Couldn’t agree more. The information that comes from blogs needs to be strained through the proverbial cheese cloth as to it’s actual usefulness. My blog is mostly about photography and it’s probably sucks. But I don’t need the opinion of another person on a product that they have likely never laid hands on.

    The blogs that matter to me the most would be considered “Dear Diary” posts. I like to hear about the struggles, the successes, the accomplishments of photographers, and others as well, of whose work I admire. I like to hear about how they approach the process and what works for them. It’s much better than another technical how-to blog.

    My site probably sucks but I only have 4 readers so it doesn’t really matter. It’s opened up a world I would have otherwise never been exposed to by just putting my thoughts and opinions out there for someone to stumble across.

    Anyway, nice post.

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