I read a blog post today by a blogger that I have a lot of respect for.
The headline of the post was 20 Warning Signs That Your Content Sucks.
Number 2 struck a nerve:
2. Your posts read like journal entries
Not too long ago, most people used their blog as a sort of online journal, where people took a few minutes every day to write down their thoughts. But blogs have evolved beyond that. Now they’re more like online magazines, with highly polished content.
If your posts look more like “Dear Diary” than a magazine you would see at the newsstand, you’ve probably got a problem.
The problem isn’t that your posts read like “Dear Diary” entries. The problem is your posts read like shitty magazine articles.
I’ll admit, I’m probably a bit more jaded than most, having lived and breathed the Internet for the last 5 or so years. But the way I see it, I can read a thousand crappy blog posts on how to write better content for my blog. But I can count on one hand the number of blogs I can go to read something that truly impacts my daily thought process—and those blogs are more “Dear Diary” than People Magazine. And that’s the point. It’s somebody writing about what they know best—their life and what goes on in it. Your life is about the only thing you really can know for sure. And it’s not just a knowledge exchange. It’s about your opinion, your experience. It’s your story. It’s what I try to write about, and what I always encourage others to write about. We’re not journalists. We’re bloggers with half-ass opinions about everything from our jobs to what we ate for dinner yesterday.
The only thing we have in this world is our own stories. And nobody will ever be able to tell your own story the way you tell it.
So get on with it. Write your shitty “Dear Diary” posts.